Media Pack

React News Advert Specification

Email Alerts

Notes:
  • Appears below the first story on the Alert
  • Supports Image or simple HTML ads

Required image sizes

Name Aspect Ratio Supply Size (px) Max. Display Size (px) Min. Display Size (px) Initial Load (KB) Sub Load (KB)
Financial 2:1 300×150 300×150 200×100 50 100

Financial

Aspect Ratio 2:1
Supply Size (px) 300×150
Max. Display Size (px) 300×150
Min. Display Size (px) 200×100
Initial Load (KB) 50
Sub Load (KB) 100

HTML

The Alert can display a simple HTML advert in the form of a banner. The HTML scope is and we therefore encourage a text message and a supporting image, centralised on a coloured background. Image backgrounds are also possible but should be effective at widths between 300 and 600px.
Here is a visual example at typical desktop rendering:
Here is a visual example at typical smartphone rendering:

Display / Sidebar

Notes:
  • Appears to the side of body content when viewport >768px, and renders between 230px and 373px wide
  • Appears below the body content when viewport <769px, and renders between 375px and 735px wide
  • Supports Image or Responsive HTML ads
  • Available on the Homepage, Article, Deal and Taxonomy pages
  • Can target Sector or Region when on Article, Deal or Taxonomy pages

Image

The sidebar slot requires 5 images per advert to be supplied. Please supply the artwork at Supply Size, and ensure the creative works effectively between Min and Max Display Sizes. Our sidebar slow dynamically loads the correct image for a given screen width, and dynamically swaps images.

Supported image formats are JPG, PNG and GIF.

Required image sizes

Name Aspect Ratio Supply Size (px) Max. Display Size (px) Min. Display Size (px) Initial Load (KB) Sub Load (KB) Screen width rendered
Smartphone Banner 6:1 450×75 450×75 300×50 50 100 0 – 450
Smartphone Banner Extra 6:1 600×100 600×100 450×75 75 125 451 – 600
Leaderboard 8:1 1200×150 1200×150 600×75 150 300 601 – 767
Medium Rectangle 1:1 450×450 450×450 300×300 150 300 768 – 967
Financial 2:1 300×150 300×150 200×100 50 100 968+

Smartphone Banner

Aspect Ratio 6:1
Supply Size (px) 450×75
Max. Display Size (px) 450×75
Min. Display Size (px) 300×50
Initial Load (KB) 50
Sub Load (KB) 100
Screen width rendered 0 – 450

Smartphone Banner Extra

Aspect Ratio 6:1
Supply Size (px) 600×100
Max. Display Size (px) 600×100
Min. Display Size (px) 450×75
Initial Load (KB) 75
Sub Load (KB) 125
Screen width rendered 451 – 600

Leaderboard

Aspect Ratio 8:1
Supply Size (px) 1200×150
Max. Display Size (px) 1200×150
Min. Display Size (px) 600×75
Initial Load (KB) 150
Sub Load (KB) 300
Screen width rendered 601 – 767

Medium Rectangle

Aspect Ratio 1:1
Supply Size (px) 450×450
Max. Display Size (px) 450×450
Min. Display Size (px) 300×300
Initial Load (KB) 150
Sub Load (KB) 300
Screen width rendered 768 – 967

Financial

Aspect Ratio 2:1
Supply Size (px) 300×150
Max. Display Size (px) 300×150
Min. Display Size (px) 200×100
Initial Load (KB) 50
Sub Load (KB) 100
Screen width rendered 968+

N.B. The above image sizes are all standard IAB.com sizes with the exception on Smartphone Banner Extra, which is a custom size designed to suit the React News layout.

Multi-frame

We support one, two, or three frame ads, allowing you to present up to three images in a single ad. Creative must be provided for all frames at all image sizes, so a 3-frame ad requires 15 images to be provided. Frame rate is specified in ms. You may duplicate images if you wish to display a single image for more than one frame.

HTML

We can accommodate most HTML uses, but in all cases the HTML will have to be approved or produced by the React News team.

How To React

Notes:
  • Appears within the body content of an Article
  • Renders between 375px and 768px
  • Supports Responsive HTML ads

HTML

The How To React Slot is a custom responsive HTML advert that follows a specific display template. It includes a logo, a coloured background, an image, some text and a call to action. In all cases the HTML will be produced by the React News team.

Here is a visual example at typical desktop rendering:

Click-thru URLs

  • Please provide all click-thru URLs.
  • Multi-frame ads may have different click-thru URLs per frame if required.

Reporting

  • Reporting on impressions and clicks is available either via a shareable (but unguessable) link, or via email.
  • Multi-frame ads will have clicks reported by frame, while impressions are reported for the whole multi-frame ad and/or by frame.